Alyssa Garcia Evanoff


Alyssa Garcia Evanoff is a dynamic marketing leader with a proven track record of driving impactful results. Currently serving as the Chief Marketing Officer at Firefighters Community Credit Union since February 2019, Alyssa brings two decades of rich experience in brand management and strategic marketing across various organizations in the Greater Cleveland area.

With a Bachelor's degree from Miami University, Alyssa embodies a unique blend of creativity and analytical prowess. Her specialties in brand strategy, creative direction, and strategic marketing, coupled with her adeptness in team leadership and user experience strategy, have been instrumental in her career success.

Throughout her professional journey, Alyssa has spearheaded numerous marketing and creative campaigns that have not only repositioned brand images but also fostered increased brand loyalty. Her ability to harness emerging digital trends, content marketing strategies, and user experience enhancements has consistently propelled organizations to new heights.

Alyssa's dedication to excellence has been recognized with multiple honors including numerous awards from the Marketing Association of Credit Unions. Her outstanding work associated with the YMCA of Greater Cleveland garnered her the Lake Communicators APEX Award in 2018. Additionally, she was recognized as a finalist for the 2013 David L. Stashower Young Visionary Award, presented by the American Advertising Federation of Cleveland, for her rebranding work with OhioGuidestone.

Prior to her role at Firefighters Community Credit Union, Alyssa served as the Executive Director of Advertising and Marketing at the YMCA of Greater Cleveland and as the Director of Marketing & Communications at OhioGuidestone. In each capacity, she has demonstrated a keen ability to blend creativity with strategic thinking, delivering impactful results that exceed expectations. As an active member of the Cleveland chapter of the American Advertising Federation, Alyssa continues to contribute to the advancement of the industry.

Alyssa Evanoff


Miami University, BA Graphic Design, Marketing

Areas of Expertise

Financial Services Marketing, Brand Development, Marketing Strategy, Digital Marketing


2023 CUNA Diamond Marketing Award, Brand Awareness
2022 Marketing Association of Credit Unions Award, New Product Launch
2018 Lake Communicators Apex Award
2013 David L. Stashower Young Visionary Award Finalist


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